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Notes on design, branding, and print, from the Printulse team.

DESIGN & PRINT
The Font That Died in the Print Shop
A serif font looks solid on screen. Whether it survives real printing is a question of ink viscosity and paper structure, not taste.
DESIGN & BRANDING
The logo you "recognize." Are you sure you've ever seen it?
"Simpler logos are easier to remember" sounds like an unquestionable rule. Three separate studies say it's not that simple.
DESIGN & BRANDING
What research actually says about color in logo design
We picked purple and orange on instinct, then checked the research. Here's what held up, and what needed correcting.