06
PRINT & BARCODES
Barcodes: which one, and what for?
Six common barcodes, a calculator for their size limits and the full breakdown by the GS1 standard.
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05
PRINT & BARCODES
The barcode is correct. But will it scan?
A barcode can carry the right number and still fail to scan. Why checking the digits isn't enough before packaging goes to print.
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04
DESIGN & PRINT
Perfect on the Screen. A Drama in the Machine.
Why colors that look flawless on screen come out faded in print — RGB vs CMYK, gamut mapping, and how paper and ink distort color.
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03
DESIGN & PRINT
The Font That Died in the Print Shop
A serif font looks solid on screen. Whether it survives real printing is a question of ink viscosity and paper structure, not taste.
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02
DESIGN & BRANDING
The logo you "recognize." Are you sure you've ever seen it?
"Simpler logos are easier to remember" sounds like an unquestionable rule. Three separate studies say it's not that simple.
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01
DESIGN & BRANDING
What research actually says about color in logo design
We picked purple and orange on instinct, then checked the research. Here's what held up, and what needed correcting.
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Has a print error ever cost you a run?
Tell us which prepress errors you meet most often. It takes a minute and decides what Printulse checks first.